Assignment of Mergers & Aquisitions Example | Topics and Well Written Essays - 2500 words

Of Mergers & Aquisitions - Assignment Example According to Zabihollah Rezaee in the book Financial Institutions, valuations, mergers and acquisitions: †¦. The author states that for mergers or acquisitions it is necessary to find the economic value of the asset that is being brought or sold. By the economic value of the asset it means the â€Å"total economic environment associated with the asset, the potential use of the asset, timing of the value estimate, location of the asset, extent of ownership involved.† (2001). Financial Institutions, valuations, mergers and acquisitions: the fair†¦. By Zabihollah Rezaee, p 165. The CAPM, the ICAPM, and the Multifactor Model are the three different model used to estimate the cost of equity in the circumstance of merger and acquisitions. There are various factors which affect the merger and acquisitions of the companies. Capital Asset Pricing Model: All investment has a there own risk constituent in every industry. The amount of risk in the one industry is defers from ano ther industry and also from organization to organization. The Capital Asset Pricing method is a financial model for assessing stock, derivative, security and assets by concerning risk and anticipated rate of return. Capital Asset pricing method is based on the thought that depositors demand extra anticipated return. Business organization countenance various risk at their day to day affairs. To recognize these risks is the one of the most significant jobs that the financial manager required to perform. To recognize the various kinds of risk, their computing, the methods to reduce or recompense risk and risk-return affiliation elucidated by the CAPM three terms have to be described. These three terms are risk aversion, risk-return affiliation and risk. The relationship between risk-return describes the relationship among risk and anticipated rate of return. â€Å"The general idea behind CAPM is that investors need to be compensated in two ways: time value of money  and risk. The ti me value of money is represented by the risk-free (rf) rate  in the formula and compensates the investors for placing money in any investment over a period of time. The other half of the formula represents risk and calculates the amount of compensation the investor needs for taking on  additional risk.† (Capital Asset Pricing Model: CAPM, 2011). Capital assets pricing has been various functions. One of the main functions of this model to create the comparative study of the risk and return of the particular market. And also the model is also made on the basis of various assumptions. There is difference between the Capital Asset Pricing model, Intertemporal Capital Asset Pricing Model and The Multifactor Model. Intertemporal Capital Asset Pricing Model: The Intertemporal Capital Asset Pricing Model (ICAPM) is used to decide estimated asset returns. The main dissimilarity among the CAPM and ICAPM the extra state variable that recognized the fact the depositor’s hedge i n opposition to deficits in consumption or in opposition to alterations in the future investment chance set. Intertemporal Capital Asset Pricing Model takes probable risks issues into consideration and also it exposes all the risk so that depositors identify the all the risks. In stock market depositor is mainly accumulate financial earning by numerous ways. â€Å"In contrast to the CAPM, the ICAPM allows multi-period portfolio choice and time variation in investment opportunities. In this context, the

COURSE WORK. OIL AND GAS Assignment Example | Topics and Well Written Essays - 3000 words

COURSE WORK. OIL AND GAS - Assignment Example Esso, Exxon and Mobil are the brands in which the company uses to consolidate the market. These are energy products used in the petrochemical industry, lubrication and transport industry, and companies that require petroleum energy to drive their production (Coll 2012, Abreu 2010 and Choi, 2008). This paper is a report on the strengths, weaknesses, opportunities and threats that face the company. It provides a critical evaluation of the above elements of the company, and where possible, this paper gives examples, and explains them. The main aim of this analysis is to predict the future potential of the weakness, and advice investors on whether it is wise to invest in this company. The importance of this SWOT analysis is to identify whether it is a wise venture to invest in ExxonMobil. To effectively explain the strengths of the organization, this paper highlights the following issues in regard to ExxonMobil, its position as the most dominant player in its field of operation, and its varied sources of revenue. This paper recognizes the company’s stable economic performance as one of its strengths. This paper identifies and explains the following as the weaknesses of the organization, excessive legal proceedings, employee instability, and a week upstream performance in the United States economy, and its association with dictatorial regimes in African countries such as Chad. It identifies the opportunities of this company as, emerging markets for energy in china, an increase for the demand of liquefied gas, increase in profitability due to its extensive base, among others. In identifying and describing the threats the organization faces, this paper focuses on the economic recession in United States of America and Europe, piracy and terror threats, and laws regulating the environment. This paper has a conclusion, and it is an analysis of the various described, and it gives a recommendation on whether investing in the company is

Core Areas of a Successful Business Essay Example for Free

Core Areas of a Successful Business Essay I.Ethics Leadership and ethics are more than closely related. They are one in the same. A famous quote by James MacGregor Burns sums up the correlation well, â€Å"Divorced from ethics, leadership is reduced to management and politics to mere technique.† (James Macgregor Burns) The quote touches on two very distinct differences. One aspect is leadership, and the other management. One who is a leader has the ability to inspire. He or she can inspire others to work harder, take on tasks thought to be impossible, and the leader could also inspire ideas. The ideas could come directly from a leader, or from those around him or her. A leader has complete clarity and vision. They also have a knack for overcoming obstacles and having others see and share their viewpoint. Another attribute that great leaders possess is the ability to show balance when handling various issues. They are able to balance ethic justice with ethic core. Ethic justice is defined by law and logic, as ethic core is defined by how it influences people on an emotional level. There have been various examples of ethical violations or moral ambiguity in business involving companies such as ENRON and TYCO. These companies were all about the perception of success. However, if someone were to investigate into the numbers, he would see there were serious problems. Hiding debt in dummy companies and offering excessive bonuses to executives are just a few examples of these violations. Where was the oversight? Well, the people who were in charge hand their hands out like everyone else. These individuals seemed oblivious to the consequences of their actions or those who would be hurt in the process due to their greed. Key decisions weren’t made at lower management level. Rather, they were being made at the executive level! Isn’t it the role of effective managers to prevent occurrences like this from happening? What is management’s position in these particular circumstances? Is there a specific procedure they should always follow? II.Processes of Management How do management and leadership differ from one another? It is best simplified by this quote from Peter Drucker, â€Å"Management is doing things right; leadership is doing the right things.† The terms manager and leadership are commonly used to mean the same idea, although they serve different purposes. Mr. Drucker gives a glimpse of the differences within his quote. Management is defined as a process that is used within an organization to help accomplish goals. The overall process of management includes planning, organizing, leading, and utilizing individuals and resources available within the organization. Planning is all about strategy and positioning. Having a clear understanding of the company’s objectives will streamline the planning portion of the process. Being able to identify trends are critical in meeting the demands of a business. A well-developed plan will help diminish the chances of failure of an organization. The plan requires structure and a team to deliver the plan. It is important that the structure be in place, and everyone has a clear understanding of their role. The concepts of organizational structures have in practiced for nearly one hundred years. In 1919, a French economic theoretician Henri Fayol published a book titled Administration Industrielle. It was one of the first publications that outlined the various aspects of a functioning business structure. He spoke about how to best to divide the function of business: creating a unity of command, hierarchy of authority, division of labor, and putting in place clear channels of communication. (Nickels McHugh, 2010, p. 207) Another theory was developed by Max Weber. Max Weber wrote a book titled The Theory of Social and Economic Organizations. He shared many of the same theories as Henri Fayol. However, Max Weber was of the belief that less educated workers carried out tasks better if they were guided closely and given strict rules by middle management to be performed. (Nickels McHugh, 2010, p. 208) Today many of those theories are still practiced. Businesses have to develop strategies allowing them to be nimble. If a business is slow to react to the market demands, they could be left behind. This is a costly proposition for companies looking to expand. Organizations seem to be moving toward a decentralized authority. This empowers the managers and employees to make decisions based upon their market needs quickly. A faster response time translates into improved customer relations and builds brand loyalty. This type of strategy is found in retail department store chains. On the other hand many fast food chains believe in the concept of centralized authority. All decisions on purchasing and promotion come from those in upper management. This allows companies such as McDonalds to keep their product consistent. (Nickels McHugh, 2010, p. 210) It is unlikely that a drastic philosophical change within retail or fast food will take place anytime soon. There have been innovative changes within other market segments concerning team structuring and how to best respond to the demands of the consumer. For example, if a company wants to introduce a new product and bring it to market quickly they have the ability to pool their internal human resources. Simply put as bringing the best minds from all facets of the business and have them work on a specified project. This team is commonly known as a cross functional team. What is so unique about this team is that they are self-managed. They may also share different managers during the task. The engineer may work closely with the team on the design of the product. However, when it is time to distribute and brand the product the marketing manager may take over. They also work together on a long term basis fostering new opportunities. (Nickels McHugh, 2010, p. 218) Working in teams can be great at moving an organization forward and carrying out task delivered by management. Teams can also seize opportunity by having the ability to quickly respond to a changing market such as technology. The biggest advantage of working in a team would have to be communication. Working as a team has far more advantages compared to its disadvantages. Some of the drawbacks would be the team having or developing a disconnection from the corporation’s core values or a feeling that they are their own entity. This occurs when areas are departmentalized from other functions of the business. Sometimes, if a common goal is not reinforced, it can cause some employees to become disengaged. If you have ever been part of a team where one of the members is negative and disengaged it can become infectious. At a minimum it becomes a distraction and disruptive to the team and its progress. (Nickels McHugh, 2010, p. 212) At what point does leadership step in to take charge? What role, if any, does leadership play in business? III.Leadership Leadership is universal as the principles that define effective leadership are equitable worldwide. This is because leadership is mainly founded on principles that revolve around human relations. It usually requires one to be selfless. Individuals in leadership should always prioritize the needs of all the people who are under his command before his personal needs or interests. There are several styles that have resulted in effective leadership. These styles depend on the demands and requirements of the individuals involved and the tasks facing the institution. However, these styles have also been forced to evolve with the changes brought along by the 21st century. This section tackles the evolution of leadership taking into account various styles and use of varied examples in a bid to highlight and make the issue most comprehensible. Leadership styles revolve around three key points. The first includes the manner in which a leader gives guidelines or directions to his subordinates. Secondly, it is also determined by the method through which the leader implements his plans. Lastly, leadership style is also largely influenced by whether or not the leader motivates people to produce the desired results. Leadership styles are usually categorized into three different and unique styles when referring to individual leaders. One of the leadership styles that have been around for ages is the authoritarian or autocratic type of leadership. In this case, the leader gives the employees orders on what they want to be executed and the execution manner. An authoritarian leader usually is strict on the regulations and policies governing the employees of the company. An example of an authoritarian leader is a traffic police officer giving directions to motorists (Glanz, 2002). According to Glanz, a true leader is best characterized if he or she serves as a role model to others by promoting corporation between them. Moreover, one should also empower other individuals by giving praise where necessary or including them in the process of decision making. Lastly, a leader should communicate effectively to his employees on both his values and those that govern the organization. Another form of leadership style is democratic or participative type of leadership. In this case, the individual in the leadership position includes other people in decision making. Despite this, the leader is the one to make the final decision on the matters at hand. There is also a leadership style where the leader delegates the role of decision making to the employees while giving minimal or no guidance. This style is referred to as free-rein or delegative type of leadership. This style works well where the employees are competent, and the leader has confidence in them. Having any characteristics of these three leadership styles doesn’t mean you can’t enhance your role as a leader/manager with vision, value, and ethics. How does following these important guidelines improve your role as a leader? Leaders that impact businesses and employees on a daily basis know what they value. They also recognize the importance of utilizing their ethical behavior. The best leaders exhibit their values and ethics in their leadership style and actions. Defining your leadership ethics and values should be visible because you are living them in your actions every single day. A lack of trust can become a serious problem in many workplaces throughout the business world. If leaders never identified their values in these workplaces, the mistrust becomes understandable. If leaders have identified and shared their core values then living those values daily will create trust with everyone. Workplace ethics take the same route when the organizations leadership has a code of conduct and ethical expectation; they become an organization joke if the leaders fail to live up to their published code of ethics. Leaders that exhibit ethical behavior powerfully influence the actions of others including the employees that will eventually make that leader successful. As a leader, choose the values and the ethics that are most important to you, the values and ethics you believe in and that define your character. Then live them visibly every day in the workplace. Living your values is one of the most powerful tools available to you to help you lead and influence others. Just as in the business text of class; leaders must communicate a vision, establish their values, promote their corporate ethics, and embrace change, and stress accountability and responsibility among employees to become an effective leader in management. How could you improve your role as a leader/manager to become more effective? Managers are often seen as administrators and not leaders, depending on how we define leadership. The meaning of leadership is defined as promoting new direction either in people or organizations. It has nothing to do with being in a position of authority over others. What do we define as management? This is having responsibility for people and other resources with the goal of getting work done as efficiently and effectively as possible. The goal of the manager is to execute the directions promoted by the leader. Managers do not differ from leaders based on their personalities or styles as leaders are not just more lively, charismatic or larger than life managers. Any manager can lead by promoting new directions. Managers can be as inspiring as leaders even when they are wearing their managerial hat; hence, aiming to get work done efficiently, they try to inspire employees to improve performance rather than move them to change direction as leaders do. Both leaders and managers can influence quietly or by example without being charismatic. Any person can step into management, but the real question is how that individual is going to lead his people or team. Managers become successful only by understanding what it takes to be an effective leader to promote change with accountability. An individual can manage, but the true success of a powerful leader is the reflection of performance among its subordinates. An imposing leader knows how to manage as well as how to promote change effectively and positively from leading by example. Becoming an effective leader will eventually give an individual the success to reach his/her employees through positive influence and by achieving the high expectations handed down by the company objective. It is up to the individual leader on how he wants to manage his people in order to receive the best end-results. Taking all of these aspects into consideration, does someone in a leadership position have an obligation to motivate his or her employees, or is it up to the employee to realize his or her motivation? IV.Employee Motivation Many corporations today explore various strategies on how to improve production and motivate their staff to give one hundred percent toward the company’s goals. The most successful companies and organizations always seem to have extraordinarily strong leadership. There are many ways in which strong leadership can motivate the employees in an organization. Strong leadership can be used to energize a team in the workplace. A formidable leader should create a positive correlation between the workers and their employer. Moreover, the leader should be able to pool energy from each worker so as to improve performance and productivity as a team. Strong leaders have enormous reserves of spiritual, emotional and physical energy. The leader should be able to create a time for reflection of performance and also interpersonal evaluation of the strengths and weaknesses of every employee. This is because the investment in employees helps to improve performance and also improve motivation (Adair, 1998). Powerful leadership in the workplace can help to motivate the employees through effective communication. Communication helps to influence employees to improve their performance. In addition, delegation of duties within an organization is carried through communication, and it is essential for employees to communicate their concerns in the workplace to avoid inconvenience. An influential leader is a person who listens to the grievances of the subordinates and provides possible solutions to improve the level of performance. Moreover, a prominent leader should also be empowered to solve problems and to suggest solutions for the problems affecting the employees in the workplace. This means the information from every employee should be handled with the respect it deserves, including a concentrated effort placed on improving interpersonal relations with their employees. This reduces conflicts and creates a platform for employees to act as a team (Advameg, 2012). One valuable method to motivate employees in the workplace is to mentor them and encourage them to grow and work as a team. This improves their partnerships and helps the organization to benefit in the long run. The fundamentals of motivation should be based on influencing the employees and helping them to achieve success. In essence, the leader should limit the regulations and set rules. Any change of an objective or rule should be communicated effectively to avoid frustrations which may be created by the confusion. It should also be understood that employees work effectively in an environment where there are reduced rules and regulations. The rules should be developed in such a manner that they enhance integration and cohesion within the workplace (Emmerich, 2009). Awarding the employees who have performed well in an organization is one of the ways which motivates them and improves their capability. The top leadership should ensure that there is the creation of incentive programs in which the best performing employees are awarded according to their performance in the workplace. The main purpose for creation of incentive programs is to show the employees that the organization values and cares about them. In addition, through the rewarding of performance employees are encouraged to continue to seek improvement in their job. The production of employees is prone to increase after they have been motivated using incentive programs Messmer, 1995). Incentive programs motivate performance through maximization of results. Outstanding performance over a period of time should be rewarded through promotion or through the provision of incentives. The incentives should be based on hard work and should vary from one employee to the other. This helps to improve competition and also to help motivate the weaker employees to increase their performance within the organization. The leadership has the obligation to create a program in which the top performers are rewarded according to their performance in the work place. Alternatively, the salaries and remuneration of the top performing employees should be increased to encourage them to work towards achievement of personal goals and objectives (Emmerich, 2009). Performance based on consistent meeting of the objectives should also be rewarded. Some form of compensation helps to encourage employees to invest their personal best into an organization. Employers who reward their subordinates on performance based on consistency have increased rates in meeting of personal goals and objectives. Rewarding the employees shows them that they are important, and increases their level of motivation, consequently leading to excellent performance. This also shows employees that they are highly valued and are significant assets to management. Furthermore, rewarding employees helps to retain them and increase their morale in the workplace. Employees should also receive unexpected rewards to express appreciation for all of their diligence on the job. This unanticipated compensation explicitly illustrates their importance in the organization (Messmer, 1995). One of the proven ways of motivating employees is the reduction of turnover in the workplace. Reducing turnover creates cohesion and trust among the employees. Reduction of turnover also helps to maximize potential through reduction of the costs of retaining valuable employees. When the numbers of employees are at an optimum level, the rate of performance increases. This means that hardworking and promising employees within an organization should be retained while the unproductive employees should be dismissed. Arguably, it is evident that employees who leave their employment have the reason of being unmotivated and unsatisfied. Good leadership would solve these problems while helping to improve performance in the long run. However, the individual who displays a sense of pride complimented with self-motivation is the most valued employee and a key contributor to the success of any organization. (Advameg, 2012). Operating a successful business is by no means any easy task. For lack of a better analogy, it’s like a well-oiled machine. All the pieces have to be working together and each piece doing its fair share of the work. If one were to go down, then the others have to pick up the slack for the malfunctioning section. In business, each position has to be working together to achieve successful financial as well as intangibly. If not, then a company could very well be on the path to failure.

The Great White Father Myth - A Hypocritical Belief :: Synthesis Essays

The Great White Father Myth - A Hypocritical Belief  Ã‚  Ã‚     Ã‚  Ã‚   In the informative article "The Great White Father Myth," the author Stan Steiner discusses the stereotypical view that the white man has created of himself as the hero, conqueror, and savior. He labels this view as "The Great White Father Myth," and begins by talking about the silent role the Indians have taken in the face of their Great White Father. Steiner supports his view of the white man's superiority as being nothing more than a myth, by discussing the crimes the white man committed against the Indians were silenced. The Indian Wars and the White man's desire to civilize the Indians were illustrations of the myth that whites were superior. Although the article contains a one-sided view of the events between the Europeans and the Indians, the fact that the white man is hypocritical in the view of himself as the Great White Father comes through very accurately and strongly. This idea is shown very evidently even though Steiner never comes out and defines what the Great White Father Myth is. He shows what he means through examples. Basically, through illustrations he shows that he feels the myth is that whites are superior beings of the human race. This created identity makes their values, religion, and culture the ideal goal for other races to follow. Since the white race is the "father" it is his duty to punish and change anyone who is different. In "An Indian Story of the Sierra Madre," the typical white hero and savior image of the Great White Father Myth that Steiner describes comes through. Captain Ben, who is the white cowboy hero, knows everything. In the beginning, he knows that the Indians are near just by looking at some birds over head. In his mind, Ben knows without even seeing them that they want to kill him and his men. As a result of this conclusion, smart Ben devises a scheme to kill the Indians and saves the day. After the massacre, he finds money with the Indians and knows automatically that they stole it. Captain Ben, being the savior and all around good guy, recovers the money and intends to find its owner and return it. The story continues in this same stereotypical fashion (DeQuille 242). This is how the white man pictures himself in comparison to the Indian: white = good and red skin = bad.

Business Gross and Net Profit

Gross and Net profit Gross profit A company’s revenue, minus the business’ costs of goods For example: If I sold 5000 cheese sandwiches for ? 1 each my total revenue would be 50 x ? 1 = ? 5000 It costs 25p per sandwich to purchase bread, butter and cheese. My gross profit = Revenue – Costs of sales (25p x 5000= ? 1250. 00) = ? 3750. 00 Net profit The business’ gross profit minus expenses For example: My gross profit from my sandwiches is ? 3750. 00 to calculate my Net profit I need to minus the rest of my expenses †¢ ? 385 on rent †¢ ? 80 on advertising †¢ ? 950 on staff salaries My total expenses are ? 1,415 My net profit= Gross profit (? ,750) – Expenses (1,415) = ? 2,335 The difference between gross and net profit The difference between gross and net profit is that gross profit is merely a stepping stone to work out the net profit. Say at the end of a month a business has ? 5000 in the bank, we need to work out the gross profit to know exactly how much we have to pay to the manufacturer and to cover the costs of materials. The same goes for net profit. Say after the business had worked out the gross profit and we had ? 4250 left in the bank, we still wouldn’t know exactly how much money we had made that month until we had worked out the net profit. Cost of salesCost of sales is the cost of the materials used to produce a product. This includes any costs included in making the product, this includes: †¢ Shipping costs †¢ Cost of containers †¢ Overhead costs linked directly to the manufacture, like rent for the manufacturing facilities Costs vary dependant on the industry. For example a retail business buys products to resell them at a higher price, but a manufacturer either buys raw materials and turn them into finished products, or buy parts and just assemble them, ready for sale. Expenses Expenses are all the costs that a business or organization has to pay out, this includes †¢ Fi xed costs Variable cost †¢ Taxes †¢ All other operating costs How to maximise profits There are several different ways a business or organization can maximise profits, these include: †¢ Lowering the costs of sales by using cheaper materials †¢ Lowering the costs of sales by minimizing manufacturing costs Nike Sports wear and Primark got a lot of bad press by moving their manufacturing factories abroad. They did this to lower their manufacturing costs as the workers have no minimum wage, or even minimum age so they can have their goods made at a very low price. †¢ Increasing the price of sales, (making your product more expensive)

Essay on Technology in the Classroom - 2573 Words

Over the last several years I feel there has been a huge shift in the way people around the world are taught and the way people learn in the classroom on a day-to-day basis. In my opinion this is not a result of change to a single element involving teaching techniques, but more specifically a change in amount (increase) of technology used by teachers and students alike. Technology provides many major benefits to society, proven by its dramatic advancement over the last 30 years, but it also presents the question- If we are choosing to make our lives easier by using technology, which in essence is what it is made for, are we really learning/ comprehending as much as we once did? Technology is changing quickly and dramatically. Not†¦show more content†¦As a result student’s skill in retaining information derived from reading material must also be affected. Technology also provides students with a much more convenient way to access information dishonestly in a clas sroom setting. Cell phones, which by their nature are small and concealed, are constantly improving their wireless Internet accessibility and reliability. Although, this might seem like a very useful tool for on the go research, it also provides a means for students to access and store information that they find useful on an exam, which defeats the purpose of the exam. There are also applications that allow for students to consult others during a test and get answers dishonestly that are compromising the integrity of the exam. Technology can also be used as a tool that assists teachers or aids in an explanations of a complex issues, but it can just as easily distract a learner as it can assist one. Often times, students see the speed and ease that one is able to complete tasks on a computer as an attractive feature, without realizing the negative effects of putting less effort into their learning. Students often can copy notes and upon completion tune out the lecture and tune into Facebook. In this case the instructor might not have the full attention of the studentShow MoreRelatedTechnology In The Classroom1000 Words   |  4 Pagesstandard expectations on standardized test scores. Many teachers in the district do not use technology in their classrooms. Many teachers are older teachers who have been in the district for several years and teach the same way they did when they first started teaching. I am part of the district’s technology committee. It is a widely held belief that if technology were incorporated into the classroom, student assessment scores would raise significantly and the students would be provided a moreRead MoreTechnology Is The Implementation Of Technology Into The Classroom Essay1670 Words   |  7 Pagesimplementation of technology into the classroom. Originally I wanted to write a paper on how schools should focus on managing the sizes of their classrooms, but that is something very difficult for an administrator to c ontrol. 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Analysis Of The Movie Somewhere That s Green - 985 Words

Where there is Love, There is a Home. Ever fantasize about your dream home? Better Homes and Gardens magazine has been the go-to magazine for homeowners, since it was first published in 1923 (Reuss). This magazine was in the song â€Å"Somewhere that’s Green, sang by the character Audrey, in the film Little Shop of Horrors (Adespotosify). During the song in the film, she is describing her picture perfect home, which she envisions to be featured in the magazine. This goes to show you, it wasn’t out of the ordinary for a female homeowner to reach for this magazine for inspiration regarding their home. When first purchasing a home, it is never picture perfect. There are typically projects that need to be done; even if it is simple decorative items, or a fresh coat of paint. Better Homes and Gardens is a magazine that has helped homeowners keep up on current interior and exterior design, while sharing creative projects, healthy lifestyles, and ideas on how to entertain gue sts, inspiring the reader to change their living space. Better Homes and Gardens success is undeniable, with a readership that reaches over thirty-nine million people (Reuss). It has geared their direction towards female homeowners, ranging from the ages of thirty to fifty-five, in a relationship, and with family. Their audience are passionate about their indoor and/or outdoor space, while wanting to learn do it yourself projects, healthy ways to live life, and how to incorporate their home to entertain familyShow MoreRelatedThe Rise and Fall of the Electric Car Essay1192 Words   |  5 PagesE.B. White wrote in â€Å"Fro-Joy†, â€Å"everything in life is somewhere else, and you get there in a car†, which could not be any truer (White). 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