Analysis Of The Movie Somewhere That s Green - 985 Words

Where there is Love, There is a Home. Ever fantasize about your dream home? Better Homes and Gardens magazine has been the go-to magazine for homeowners, since it was first published in 1923 (Reuss). This magazine was in the song â€Å"Somewhere that’s Green, sang by the character Audrey, in the film Little Shop of Horrors (Adespotosify). During the song in the film, she is describing her picture perfect home, which she envisions to be featured in the magazine. This goes to show you, it wasn’t out of the ordinary for a female homeowner to reach for this magazine for inspiration regarding their home. When first purchasing a home, it is never picture perfect. There are typically projects that need to be done; even if it is simple decorative items, or a fresh coat of paint. Better Homes and Gardens is a magazine that has helped homeowners keep up on current interior and exterior design, while sharing creative projects, healthy lifestyles, and ideas on how to entertain gue sts, inspiring the reader to change their living space. Better Homes and Gardens success is undeniable, with a readership that reaches over thirty-nine million people (Reuss). It has geared their direction towards female homeowners, ranging from the ages of thirty to fifty-five, in a relationship, and with family. Their audience are passionate about their indoor and/or outdoor space, while wanting to learn do it yourself projects, healthy ways to live life, and how to incorporate their home to entertain familyShow MoreRelatedThe Rise and Fall of the Electric Car Essay1192 Words   |  5 PagesE.B. White wrote in â€Å"Fro-Joy†, â€Å"everything in life is somewhere else, and you get there in a car†, which could not be any truer (White). The first minute and nineteen seconds of the film, Who Killed the Electric Car, reported that â€Å"two million new cars are sold in California each year† (Who). As a society, the means of transportation is everything. Buses an d trains can be unreliable the only sure way of transporting yourself to point A to point B is with a car. In the United States the automobileRead MoreFilm Analysis – Kill Bill Vol. 1 Essay example2406 Words   |  10 Pagesseems to tire of pointing out all the movies hes referenced, paid tribute to and been inspired by. In this film analysis, I will describe all the movies that have influenced him and show up in Kill Bill. I will also describe some of the cinematography and how it made the movie stand out. Quentin Tarantino’s movies have a very different, unique feel than the perceived â€Å"normal† movie. â€Å"Kill Bill Vol. 1† is very intriguing. He borrows ideas and styles from his many influences which, in the end,Read MoreRoland Barthes developed a range of semiotic tools to analyse the cultural meanings1729 Words   |  7 Pages Roland Barthes was a French philosopher who wrote many books about the literary theory and semiotics. His writing has influenced and helped shape many postmodern theories. His most famous book â€Å"Death of the author† explains his theory on visual analysis. Barthes says that when we see an image, the author or creator of the image does not matter. Each individual person will find a meaning from that image. We all analyse images on our own. The meaning of an image lies with the audience. The authorRead MorePortrayal Of Female Characters Of Hayao Miyazaki s Films1935 Words   |  8 Pagesanimation film, Spirited Away (2001). The film absolutely captured the essence of what a fantasy world should be. I was mesmerized by the characters, the style, the animation movement and the whole entire world. It was as if the world probably existed somewhere, hidden from the reality we live in. I was hooked with Miyazaki’s work since then. The influences of Miyazaki’s work has driven me to follow my dream as an animator. I realized that the reason why I love most of Miyazaki’s work is because of hisRead More7 Eleven Case Study4490 Words   |  18 Pagesexperience in forecasting demands? Outline of the report In this consultancy report, a thorough analysis will be done on already proven theories on social media and its power to enhance business processes. These theories will be applied to our specific 7-Eleven case and a conclusion will be made. A best scene scenario will become the base of our recommendation and implementation. Analysis In order to be able to improve the IS and adapt it to the new home shopping experience serviceRead MoreSUBWAY Marketing Plan5476 Words   |  22 Pagesï » ¿ Table of Contents 1.0 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.0 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.1 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2.2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-6 2.3 P.E.S.T. Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7. 2.4 Five Forces Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 3.0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9. 3.1 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10. 3.2 Core Values and Philosophy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 3.3 MarketingRead MoreHoop Dreams Analysis2621 Words   |  11 PagesLorenzo de Medici Film Analysis: Hoop Dreams (1994) Written by Ann Kelsey Cinema of the Real: Documentary Films Paolo Grassini December 5, 2012 The 1994 Documentary, Hoop Dreams, directed by Steve James, is a masterful display of human drama. 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BOARD OF DIRECTORS The Board consists of 6 members, of which 5 are external directors: Board Member-Occupation Audit and Finance committee Nominating Committee Compensation Committee William l V. CampbellChairman Intuit, Inc C Ccc Millard S. DexlerChairman and CEOJ. Crew C C Albert Gore, Jr.Former Vice President of the US C C Steve JobsCEO and Co-founderApple ComputerChairman and CEOPixar Arthur D. LevinsonChairman and CEOGenentech, Inc C Ccc Jerome B. YorkCEOHarwinton Capital CorporationRead MoreNetflix Analysis : Netflix Inc.3963 Words   |  16 Pagesovercome. One challenge they must overcome is the original content. â€Å"Unlike licensing third-party content, original content requires Netflix to produce much of the required cash up front, which has caused cash flow issues for the company. Netflix s free cash flow has been negative since 2012.†(4) This is showing that Netflix has been increasing investments, but at an extremely high rate. Though they may be investing more in their own content for only them to stream, they have had great success

The Sweden Health Care System - 1750 Words

Introduction The Sweden health care system and that of the Australian’s health care system are two different but fairly similar systems, and roughly operate in two different ways amongst its similarity that will be introduced to u below. This comprehensive essay introduces the combining elements that make the structure of the health care system of Australian and also how it operates as well as the exact same elements, structure and function of the Sweden health care system. Regarding Sweden and the Australia’s health care system we will also be looking in to its characteristics, ethical, political, economic and social characteristics in contrast with each other. Health refers to an individual’s wellbeing of their individual physical, social, spiritual and mental health. With the determination to have a goal to express the full scope of an indivuals opportunities within the environments the individuals surrounded by. Care refers to the administrations rendered by an individual from the health professions that overall contribute the benefit of a patient. System is a set of arrangements or connections that rely on structure and discipline in order to produce results with high quality. (TheFreeDictionary.com, 2015) Australia’s health care system Australia has one of the most well-known and recognizable health care systems in the world recognized as universal health care. They rank at thirty two amongst chili at thirty three and Finland at thirty one, this is out of oneShow MoreRelatedSweden s Health Care System2002 Words   |  9 PagesDiscussion Sweden gives everyone equal access to health care services under a largely decentralized, taxpayer-funded system (Swedish Institute 2014). The health care system in Sweden is financed primarily through taxes levied by county councils and municipalities. Sweden s health care system is organized and managed on three levels: national, regional and local. At the national level, the Ministry of Health and Social Affairs establishes principles and guidelines for care and sets the politicalRead MoreSweden Health Care System Essay1586 Words   |  7 PagesSweden’s Healthcare System The life expectancy of people in Sweden is increasing according to Sweden.se. The website provides a statistic stating â€Å"average lifespan is now 81.4 years for women and 80.3 years for men. This can be attributed in part to falling mortality rates from heart attacks and strokes. In 2016, one in five people was 65 or older. On the other hand, the number of children born in Sweden has been increasing each year since the late 1990s†. Coverage is universal in Sweden. All residentsRead MoreHealth Care Systems : Australia And Sweden Essay1055 Words   |  5 Pagesproviding the population high quality, accessible, and affordable health care. Unfortunately, it’s not that simple due to the many challenges that health care systems encounter. According to the World Health Organization’s rankings of the World’s Health Systems, Australia and Sweden are ranked high on the list compared to the rest of the world. Both countries have an exceptional health care system that is able to provide universal care for its entire population. It’s important to take into considerationRead MoreA Brief Note On Sweden s Health Care System1866 Words   |  8 PagesEveryone in Sweden has equal access to health care services under a largely decentralized, taxpayer-funded system (Swedish Institute 2014). The health care system in Sweden is financed primarily through taxes levied by county councils and municipalities. Sweden s health care system is organized and managed on three levels: national, regional and local. At the national level, the Ministry of Health and Social Affairs establishes principles and guidelines for care and sets the political agenda forRead MoreThe Healthcare System Of The United Kingdom Health Care System Essay940 Words   |  4 PagesThe Health care system consist of a huge organization and that has become an increasingly popular subject. There has been much debate on the best ways to implement changes that can provide more access to healthcare, better quality and reduce cost. According to Sultz and Young (2014) consuming over 17% of the nation’s gross domestic product, exceeding 2.7 trillion dollars in cost, and employing a workforce of over 16 million, it is understandable that health care occupies a central position in AmericanRead MoreThe Difference Between Unites States Healthcare Systems and the Healthcare Systems in Sweden866 Words   |  4 PagesThe difference between Unites States healthcare systems and the healthcare systems in Sweden Noranda Brown Kaplan University The difference between healthcare systems in the United States and the healthcare systems in Sweden. Healthcare systems vary in many different developing countries, causing various types of governmental issues regarding the care of unhealthy citizens in an unstable environment. The healthcare of Sweden and the United States (U.S.) will be addressed and differentiatedRead MoreA Brief Note On The Swedish Healthcare System1175 Words   |  5 PagesEvery country in the world is left with the same question: how do we take care of the people within our country, and how do we do it efficiently and effectively? This subject is widely debated, as there are plenty of healthcare systems out there. Nevertheless, the most desirable system for a given country will never be completely agreed upon. The United States has recently adopted Obamacare, which, like any other new system, has been subject to harsh scrutiny. Presidential campaigns are beginningRead MoreSweden’s Maternal Child Care Policy894 Words   |  4 PagesSweden’s Maternal Child Care Policy Maternal and Child care policies are very important in every country since the future of every country is based on the children that are brought into this world. Behavioral and cognitive development is crucial with the timing and continuity of care within the family, before during and after the mother’s pregnancy. This is why policies were made in order to assist and support maternal and child care arrangements. Sweden’s maternal and child care policy factors underRead MoreSweden s The Swedish Health System943 Words   |  4 PagesThe country of Sweden has seemed to excel significantly when it comes to health services. An Organisation for Economic Co-operation and Development (OECD) ranking in 2010 placed Sweden in first place for having the best healthcare system out of nineteen industrialized countries (Bernpaintner, 2013). Sweden offers universal health under a bureaucracy, while the United States offers a free market version of health care. Even though the U.S. offers more freedoms to their citizens when it comes to doctorsRead MoreHealthcare in Sweden Essay1533 Words   |  7 PagesHealthcare In Sweden Amanda Wilson NUR301 Transition to Professional Nursing Professor Lori Dowell 10/24/12 Healthcare in Sweden There are pros and cons for any health care system researched. Obviously no country in the world has perfected the job of balancing supply and demand in a cost effect manner. Everyone has complaints about how the government runs things in their country and everyone has horror stories about how they have been treated at some point by the medical profession. After

Variations and Experiences Business Model †MyAssignmenthelp.com

Question: Discuss about the Variations and Experiences Business Model. Answer: Introduction The given report will be discussing the various aspects of the business canvas model of the business Graviky lab which is originated in 2015. The startup is from India and has achieved instant success and fame (AIR-INK., 2018). A brief business introduction will be given followed by the description and the analysis of the business canvas model. Recommendations with respect to the business model and critical success factors will be discussed. The company belongs to the Recycling and energy industry which has been able to raise an amount of Rs.80 lakh presently and has been evaluated at Rs.80 crore as of 2017. Established in 2015, the given investment was raised by Mohit Goel who is the CEO of Omaxe Limited. The business was developed from a need based idea (Kiel, 2014). The primary idea behind the business is that it converts the pollution particles in the air to an ink. The dust particles are extremely small and this leads to serious damage to the health of the individuals. Kaalink has undergone a long journey where it was seeded at the Fluid Interfaces Group and presented at the conference in 2013 (Borpuzari, 2018). They began their testing in 2014 and by 2016, the company had been incorporated and began their real world tasks. Their first campaign was held in 2016 in Hongkong, after which the company received a huge response in a few days. The startup makes use of a technology known as Kaalink in order to capture soot which is captured from the smoke emitted from the vehicles (Graviky Labs | Crunchbase., 2018). Kaalink can be described as contraption which is generally fitted to the exhaustion pipe of the car to capture the pollutants. After this process, various processes are undertaken to convert the soot collected to a carbon based pigment. This carbon is then used to make different inks. Business canvas model As the startup is comparatively very new, it is still in its initialization stage. For this purpose the business model of the business is not very well developed. Key Partners Government Automobile companies Key Activities Selling ink products to consumers Converting the soot present in the air to carbon (Massa Tucci, 2013). Converting this carbon to in Conducting various shows Value Proposition Better utilization of the waste emitted by cars into useful inks Safety and health A better environment to the people at large (Sinkovics, Sinkovics, Yamin, 2014) Customer Relationships Providing ink products to the consumers who are considerable for the environment issues A better environment Customer Segments Artists Street artists Automobile companies Automobile purchasers Key Resources The key resources of the firm are : Its human resource Conversion technology Office space Channels Online ordering is presently the most viable channel to sell the products. Cost Structure The important cost structures of the given in the given business model are : Staff Taxes Office Advertising Cost of goods (Joyce Paquin, 2016) Logistics Technology Revenue Streams Online sales Sponsorships and funding (Muhtaroglu et al., 2013) Relationship between the 9 blocks of business canvas model The blocks of the business canvas model describes the main purpose of the business organization. The business canvas model is a brief summary of the different operations which a firm indulges in. It provides useful information to the owner of the business in the given areas: Value Propositions Channels Customer Relationships Revenue Streams Key Activities Key Partnerships Customer segments Key Resources Cost Structure The different components of the business canvas model are deemed to be interrelated with each other (Hong Fauvel, 2013). They can be stated to be mutually dependent and any change made in one particular aspect tends to have an impact on the other business aspect. For instance a key change in the value proposition of the firm will have certain changes in the cost structure as well. Let us assume if the firm plans to sell a different colored ink then it will have to make use of a new technology, the use of which will increase its costs structure. Another example of this is that if the customer employs more staff then the revenue of the firm might increase but so will its cost. The choice of channel is also related to the cost and revenue structure. For Graviky labs, the firm sells its product online and that too on request, if it chooses to open a shop, the revenue might increase for sure, but the resources as well as the cost incurred will also be affected. Hence, they are dependent on one another and a change in one composition will have an impact on the other 8 blocks as reflected. Critical success factors for the business The Critical success factors can be described as those factors which a business needs to capture and utilize in order to achieve sustainable growth (Schaltegger, Hansen Ldeke-Freund, 2016). The presence of these factors, will contribute to the welfare of the organization and will go a long way in determining a potential future. Growth strategy- As the business is in the initial stage of it lifetime. A proper growth strategy would go a long way in determining the success of the organization. The path for the future of the organization has to be decided and the firm needs to see to it that it has adequate resources at its disposal so that the growth strategy is achievable. An organization without sufficient goal strategy will not be able to survive for long in the business environment. Product Diversity- At present Graviky Labs sells ink captured in various forms and sizes such as markers of sizes 15mm, 30 mm, 2 mm and 50 mm. A 150 ml bottle is also available. In future, the firm can strengthen its product line whereby it can offer pens and pencils which will make the firm a bigger success (Cochrane, 2014). However the diversity of the existing product line will play a huge role in determining the success of the firm . Funding strategy- The Company had started a funding procedure whereby funds of $40 would give the consumer a small bottle of ink and a souvenir. T had been able to raise $17000 from that drive. Nevertheless, success is not possible to be measured without adequate funding plans and the company should see to it that the firm has enough resources at its disposal in order to ensure that it is able to expand its organization successfully achieve success. Funding would also enable the firm to expand its product line. Potential causes of Downside risk Downside risk in an organization can be described as the risk which is a result of an external event taking place in the external environment of the organization and have a huge impact on the profit making ability of the given firm. The causes for downside risk with reference to the given organization are given as follows : Companies adopting a special technology which would not emit smoke According to Carayannis, Sindakis and Walter (2015), the automobile companies have been working on a technology which would make the automobiles emit less amount of smoke. If the amount of pollution generated by the automobiles goes down due to the application of the smart technology, then the whole point of the business would collapse . Furthermore, if the laws regarding emission of pollution changes then the business would not be able to get the response it desires. With the go-green initiative, the use of paper and inks has reduced considerably as the medium used to communicate messages has taken the online medium. Companies these days avoid printing their brochures and instead prefer to send them online to the potential customers. Hence, if the use of printed items further decreases, it can lead to a huge loss for the company. Therefore, from the given analysis it can be witnessed that the organization Graviky Labs is presently at the initial stage of its life cycle. The company has launched its product but presently it is available to very few people and that too at a comparatively high cost (Bocken et al., 2014). The given report analysis the various elements of the business canvas model of the firm and makes recommended changes with respect to the same. Recommended Changes to business model The given changes have been recommended to the business model of the firm: The main purpose of the startup is to generate ink out of waste. It is using the medium of a startup to convert the ir pollution to a usable ink technique. Hence, like it collaborated with the artists in Hong Kong, the company can partner with other social activist in India a Singapore, to make the movement bigger and to ensure that the business has potential areas to work upon in future. The inks can be promoted using the online advertisement techniques and the firm can start selling them commercially. This shall make the users more aware about the product and they would like to buy it. This shall contribute to the revenue of the firm. Apart from selling online, the firm can use retail suppliers to push its product down the supply chain and offer its offering to the customer groups at large. References AIR-INK. (2018).Graviky Labs: Capturing air pollution and recycling to Inks. Retrieved 28 March 2018, from https://www.graviky.com/air-inktrade.html Bocken, N. M., Short, S. W., Rana, P., Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes.Journal of cleaner production,65, 42-56. Borpuzari, P. (2018).Graviky Labs: Converting air pollution to ink.The Economic Times. Retrieved 28 March 2018, from https://economictimes.indiatimes.com/converting-air-pollution-to-ink/articleshow/55599925.cms Carayannis, E. G., Sindakis, S., Walter, C. (2015). Business model innovation as lever of organizational sustainability.The Journal of Technology Transfer,40(1), 85-104. Cochrane, T. D. (2014). Critical success factors for transforming pedagogy with mobile Web 2.0.British Journal of Educational Technology,45(1), 65-82. Graviky Labs | Crunchbase. (2018).Crunchbase. Retrieved 28 March 2018, from https://www.crunchbase.com/organization/graviky-labs#section-funding-rounds Hong, Y. C., Fauvel, C. (2013). Criticisms, variations and experiences with business model canvas. Joyce, A., Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models.Journal of Cleaner Production,135, 1474-1486. Kiel, I. H. (2014). Entrepreneurial marketing. Massa, L., Tucci, C. L. (2013). Business model innovation.The Oxford Handbook of Innovation Management, Oxford University Press, Oxford, 420-441. Muhtaroglu, F. C. P., Demir, S., Obali, M., Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Schaltegger, S., Hansen, E. G., Ldeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues. Sinkovics, N., Sinkovics, R. R., Yamin, M. (2014). The role of social value creation in business model formulation at the bottom of the pyramidimplications for MNEs?.International Business Review,23(4), 692-707.

Service Adhesives at the Crossroads The Lessons Learned

Service Adhesives Ltd currently employs up to 20% of their workforce on short-term contracts. What effect will this have on the team-based working structure? Employing workforce on short-term contracts has its pros and cons. On the one hand, the employer will be able to cut the expenses by offering the employees the salaries that are considerably less impressive compared to the ones offered to the long-term employees. Therefore, the company can afford to buy much better equipment, sped more financial resources on building stronger relationships with the foreign partners, and on improving the company’s relationships with the target audience by offering the latter more discounts.Advertising We will write a custom case study sample on Service Adhesives at the Crossroads: The Lessons Learned specifically for you for only $16.05 $11/page Learn More When it comes to team structure, however, the prospects of the company are far not that bright. Since mig rant workers represent a different culture, it will be quite hard to establish a specific organizational behavior for the employees to follow. The cultural specifics of the employees will have to be taken into account, which means that the Service Adhesives will have to make a departure into the exploration of the specifics of its new staff’s culture. As a result, it can be expected that the team structure is going to be weaker than it would be with native workforce. While it will be relatively cheap to afford the migrant labor force, Service Adhesives will also have to take into account the numerous misunderstandings and cultural conflicts that are likely to take place in the nearest future. In addition, there is no secret that the use of migrant labor presupposes that the quality of the services will be much lower compared to the situation in which the native workforce is used. Since the company is going to strive for â€Å"operational excellence† (Slack, Chambers J ohnson, 2010, 257), it can be assumed that Service Adhesives is far from bringing its production values any lower. In considering a transition to a team-based work structure, what sort of barriers are Service Adhesives Ltd likely to encounter? As it has been mentioned above, a departure from the traditional leadership style and the transition to a team-based structure is fraught with many difficulties. These difficulties, however, do not mean that the company should have never accepted a new policy. It is necessary to admit that the enhancement of teamwork, as well as the process of establishing the appropriate organizational behavior for the migrant workforce will demand a strong effort and considerable time for the managers to plunge into the specifics of the migrant workers’ culture and realize what will help keep their team together. However, in the given case, the ends justify the costs that are going to be taken in the process. Since the Service Adhesives has already st arted expanding, it is especially important to consider the possible obstacles. The latter can be split into the formal and informal ones. Among the formal barriers, the fact that the company has little to no experience in the new market should be mentioned. As a result, the competitors clearly have an advantage over the Service Adhesives.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Among the informal barriers, the above-mentioned complexities regarding the organizational behavior must be mentioned. Making migrant staff work as a team is intrinsically difficult, since the employer knows little to nothing about the culture of the former. Could a team-based work organization be the answer to organizational difficulties? Despite the aforementioned statement concerning the difficulties related to the team-based structure, it is easy to understand the reasons behind the leader’s decision to change the company strategy. According to the information offered in the case study, the strategy adopted previously proved a complete failure due to the decrease of the product quality and the company’s inability to make for the rapidly rising costs, as the revenues remained unchanged. Judging by the fact that the low product quality stemmed from the lack of control over the production process, as well as the lack of cohesion between the actions of the company’s staff, it can be assumed that the current team-oriented strategy will help bring the staff closer. As a result, the knowledge management process is likely to become more efficient, which will upgrade the production values up a notch. The given plan seems rather viable; however, the cultural issues specified above must be tackled before the company starts competing with the new rivals in the new market. On the one hand, a team-based strategy will contribute to the development of a better knowledge m anagement process. On the other hand, a strong and integrated team is only one of the many aspects of an efficient knowledge management system, which means that the proposed plan will work only when the rest of the elements, such as the information distribution and processing, the quality standards, the strategy for fighting the competitors, etc. are up to the notch. What difficulties could Service Adhesives face in implementing empowerment? Another important aspect of Service Adhesives improvement concerns employee empowerment. There is no need to stress the significance of providing the staff with enough freedom for them to make decisions on their own. Thus, employees feel that they contribute to the company. In addition, such decisions are more adequate, seeing how employees have an immediate access to the specifics of a certain issue in their field. To empower employees in Service Adhesives, a flexible system of rewards should be provided. Once seeing that their initiatives are appreciated, the employees will be more willing to take part in the company’s business processes.Advertising We will write a custom case study sample on Service Adhesives at the Crossroads: The Lessons Learned specifically for you for only $16.05 $11/page Learn More Reference List Slack, N., Chambers, S. Johnson, R. (2010). Operations management. Harlow, UK: Pearson Education. This case study on Service Adhesives at the Crossroads: The Lessons Learned was written and submitted by user Alaya Bruce to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Human Trafficking Problem

Public Relation Models Essays

Public Relation Models Essays Public Relation Models Essay Public Relation Models Essay The purpose of this essay is to achieve better insight into the different methods of conducting real-life public relations nowadays. Theoretically, several models have been developed to categorize the different types of PR practice/practitioners; analyzing the usage of these models by PR professionals will reveal the extent to which they are valid in real life. Because these models deal with the communication-flow involved in PR, the essay will begin with a basic outline of how human communication works and how it can be applied effectively, using theory from Stappers (1988) and Dervin (1989)- Stappers offers a basic conversation model which describes the information and communication processes, while Dervin discusses the role of audiences in communication. The next step will be to analyze the aforementioned PR models and shortly describe them, starting with Grunig’s (1989) set of models (symmetrical and asymmetrical) and moving on to Van Ruler’s (1997) tested models (the technician, sales manager and intermediary). The final section of the essay will concentrate on real-life examples of how the PR models are applied, related to commercial business and international public relations, provided and examined by Lordan (2006) and Grunig (1993). The examples will include customer input to organizations and the use of Grunig’s models in US politics. A detailed analysis will follow which will lead to the conclusion of how the communication-flow models apply to real life, and how valid each models is today. Communication: how does it work? To generate awareness of the communication process, Stappers created a general communication model. To successfully communicate, the receiver of the message does not only have to receive the information but also understand the meaning of it. Accordingly one can divide the receiver’s tasks into â€Å"phases such as noticing, observing and knowing† (Stappers, 1988, p. ). If one would combine these activities, one can use the term ‘information source’. When the receiver is observing, he or she gains knowledge. This is called the information process – â€Å"it consists of the receiver and the information source† (Stappers, 1988, p. 3). It will become a communication process when the receiver communicates the message to someone else. Within the communication p rocess there is a sender, who supplies another person with a message. A communication process is when a person, the sender, supplies another person with a message. According to Stappers, communication revolves around second-hand experiences (benefiting from other experiences), and also passing (sending) them on, allowing others to benefit from your experiences. This can be considered as an optimistic view of what genuinely happens; one should regard it more as a desirable result of communication. Communication enables us to share each other’s experiences and evolve with them, this is why this model can be seen as a two-way flow of information; one sends, receives and shares. Dervin came up with a similar conclusion to communication (specifically two-way), by discussing the importance of the audience during public communication campaigns. According to Dervin (1989), the audience is not â€Å"an amorphous mass† (p. 20), but rather a group of people who can learn from and teach (through feedback) the sender. If you listen to your audience you can understand what they need and possibly satisfy them (as well as yourself), thus building a bridge to your â€Å"Uses (Helps)† (Dervin, 1989, p. 18) over the gap that would exist if audience feedback was absent. This â€Å"sense-making approach† to communication simply states that two-way communication is superior to one-way communication. Using this basic information on communication-flow, we are able to explain how communication works in the different PR models offered by Grunig and Van Ruler. Grunig’s PR models: Asymmetrical vs. symmetrical communication Grunig has introduced four basic models for public relations. Each model represents the values, goals and behaviours practiced by organizations when they act upon public relations. Grunig (1989) states that the models are â€Å"simplified in the same way that a perfect vacuum or perfect competition are simplified representations in other sciences,† i. e. these models represent clear-cut, ‘perfect’ types of PR practice that may not necessarily be recognized in real life. However Grunig tries to identify and display the underlying reasons for applying a certain theory by a public relation practitioner. Grunig’s models are ‘press agentry/publicity’, ‘public information’, ‘two-way asymmetrical’ and ‘two-way symmetrical’. According to Grunig, these four models simultaneously contain and represent the companies’ inherent values, goals and behavior. The models can be divided in two groups, the distinction of which lies in the communication methods used. Grunig describes that public relation practitioners  follow either an asymmetrical or symmetrical way of communication on which they base  their actions and which determines what kind of relationship an organization has with its publics. If one should examine to which ideology or perception the PR-practitioners act upon it could help to develop further more effective public relations efforts. The ‘press agentry/publicity’ and ‘public information’ models consist of one-way communication whereas the ‘two-way asymmetrical’ and ‘two-way symmetrical’ methods consist of two-way communication. One-way communication revolves around the company communicating to its audience with no feedback. As a dominant current world view, PR is still seen as â€Å"persuasive and manipulative† (Grunig, 1989, p. 40). The first presupposition fits within this world view, which Grunig describes as ‘Press agentry/ publicity’. This model seeks media attention in any way possible for example through product and trade fairs. This model is sometimes associated with propagandistic public relations- the PR focuses mainly on the positives of the organization and its products/services, and it emphasizes on benefiting the company, not the audience/publics, ‘the audience are passive receivers who ought to be â€Å"persuaded or manipulated† (Grunig, 1989, p. 40). ‘Public information’ similarly focuses on publishing positive (yet truthful) information about the given organization; however it is reluctant to disseminate negative information. Grunig states that (in contrast to the first model) this model tends to manipulate the publics unintentionally. For example, bands who participate in the Live Earth concerts have ‘public information’ PR which concentrates on the benefits of fighting global warming, while ignoring the fact that preparing and carrying out the concerts adds a lot to global warming (Vozel, 2007). Both of these one-way communication models are used by PR practitioners to inform the publics about the organization without any research of the publics (Grunig, 1989). The two-way communication models are more complicated in that they involve research of the publics in order to support them as well as the organization. ‘Two-way asymmetrical’ communication uses research to find out what has to be done to satisfy the public while still focusing mostly on benefiting the organization without the changing organizational behavior. Therefore, behavioral change, as Grunig puts it, from the side of the audience is hoped to benefit the organization rather than both involved parties. This model can be seen as manipulative because an organization uses it to satisfy the public mainly for its own good-will. ‘Two-way symmetrical’ communication, similarly to ‘two-way asymmetrical’ communication, involves research of the publics. However, it differs in its purpose- instead of focusing on the benefits of the organization, it emphasises on a mutual understanding between the organization and its publics. Practitioners fine-tune the needs and wants of both the organization and its publics to achieve harmony and find better solutions to problems together (synergy). Organizations using this model are known to bargain and negotiate with their publics and develop strategies of conflict resolutions. According to Grunig (1989) only the ‘two-way symmetrical’ communication model is genuinely symmetrical. In contrast to the other three models, ‘two-way symmetrical’ communication is the only one that does not focus solely of the benefits of the company. ‘Two-way asymmetrical’ communication also involves the publics but tends to use persuasive and manipulative messages to support them, as seen in the ‘press publicity/agentry’ model. Practitioners who use ‘public information’ may also manipulate publics (although it could be unintentional). Furthermore, Grunig (1989) argues that ‘two-way symmetrical’ communication is the best of these models because it is the only one that uses moral and ethical approaches in PR. After identifying and distinguishing the four PR-models, Grunig states why an organisation practices a particular one. He concludes that the reason why a model is applied lies in what he calls the ‘dominant coalition’. This term implies that these models ‘function as a part of an organisation’s ideology’ and become ‘situational strategies’. Grunig also comes to the conclusion that the top management, ‘the power elite’ , (which works separately from the PR practitioners) establishes strategic target publics and subsequently passes this issue to the PR practitioner, who has to accomplish this task in coherence with the ‘organisational culture’. Finally to summarize, it can be said that several ways of practicing public relations can be identified. Reasons why a company chooses to act upon a particular model is strongly determined by its ‘dominant coalition’. Van Ruler’s PR models The following models also deal with the concept ‘two-way symmetrical communication’. Furthermore recent developments will be elaborated. With the outcome of Van Ruler’s research as a basis one could distinguish three models which determine how public relation officers (PROs) regard their role in the profession of PR. This can be distinguished by deriving the underlying views from the given answers by leading PROs in the Netherlands. The three models are: The Technician, who only wants to accomplish his /her goals. There is no role for the receiver (the public). Sales manager, who focuses on building a positive image of the company, the receiver is passive. Intermediary, who is responsible for creating and maintaining a closed mutual relationship, between the organisation and its public. The receiver is active. She describes ‘the technician’ as someone â€Å"who is tactically concerned with the production and dissemination of communication productsà ¢â‚¬  (Van Ruler, 1997, p. 97). She refers to this view as a ‘technical one’ which implies that this person is just â€Å"subservient to the technical demands of the execution of his duties† (Van Ruler, 1997, p. 7). The second view a PRO can have is characterized as ‘sales manager’. Van Ruler (1997) describes it as a synchronization of the behavior of the public with the view of the organization (p. 97). This view can also be characterized as an ‘instrumental one’ meaning that this person is merely following the guidelines and sets up the organizational strategy. ‘The intermediary’ is the last view derived from Van Ruler’s research outcomes. The intermediary regards his or her job in â€Å"building bridges and trying to stand between and organization and publics† (Van Ruler, 1997, p. 97). This perception of the profession includes being interested in some sort of exchange between both, the organization and the publics in order to gain mutual understanding, as Van Ruler describes it. This is why this view can be perceived as a ‘professional’ one meaning that this person is more distant, he or she is like a third party between organization and public who tries to intermediate in order to bring both in ‘ tune’. This identified model is, to some extent, similar to Grunig’s ‘two-way symmetrical way’ of communication. Both models contain many overlapping characteristics. The theoretical framework delivered by Grunig sets up certain values in a particular view. Van Ruler distinguishes similar models, only with different terminology, for example ‘intermediary’ or ‘professional view’ instead of Grunig’s words ‘two-way symmetrical communication’. By using different terminology Van Ruler puts the same process in a different context. Van Ruler differentiates her models and provides additional material to Grunig’s outcome, by stating that while these presuppositions can be easily identified, they cannot be easily found in the practical field of a working PRO. This arouses the question as to whether or not the ‘two-way symmetrical’ method of information is only possible in Grunig’s theoretical framework. This is because Van Ruler, through her research, tried to identify the ‘two-way symmetrical’ way of information in the daily work of selected PROs and was not able to identify it. The communication-flow PR models in modern-day practice: Real-life examples Grunig and Van Ruler described interactions with the publics by using the terms ‘intermediary’ or ‘two-way symmetrical’ flow of communication. Lordan describes these interactions as increases in ‘interactivity’ between a company and the audience by stating the possible benefits as well. He states that the ‘interactivity’ already exists by means of having focus groups or by conducting customer testimonials. However, there is now a movement which is far more comprehensive. Currently, Lordan (2006) has stated: â€Å"customers are being asked for their input in shaping all elements of an organization† (p. 27), especially within the field of communication he adds. Many activities which were handled by communication specialists are now partly determined by the public itself. For instance Lordan (2006) says the Super Bowl commercials, â€Å"are often held up as a barometer of professional communication trends† (p. 27). Nowadays, organizations are asking their customers to shape their message and commercials by letting them develop creative concepts and by involving them in the campaigns. Reasons for this behavior of the consumer according to Lordan can be given with the example of ‘American Idol’, a show where the audience is obliged to vote for the contestants and therefore actively influence the outcome (â€Å"greater excitement†). Another reason is the change in technology, from ‘old media’ such as newspapers and television which â€Å"happen to us† passively to new media like websites or mp3-devices which he states â€Å"demand interactivity- we happen to them. † The willingness to expose themselves can be regarded as an indicator that consumers â€Å"anticipate – even prefer – greater influence in the communication process. † (Lordan, 2006, p. 28) With this Lordan is not referring to the general communication model described by Stappers. The difference is that Stappers refers more to second hand information; he would regard the sending of the message as the communication process. YouTube is also an example of giving evidence for the high demand of being capable to add something to the media, to be interactive. Since YouTube consists of what the user offers. Lardon also says that because of these recent developments PROs fear about their job security. This is due to their job being partly taken over by the audience. Assuming that, more involvement of the target receiver is harming the ‘control’ of the sender. This implies that several views are still predominant, which are also partly characterized in the concepts ‘two-way asymmetrical communication’  (Grunig)  and sales manager (Van Ruler). Even though consumers are enabled to participate, Lordan (2006) argues that the consumers still are warranted. This is because the company still â€Å"reserves the right to select or to refuse the final participants† and that it is still up to the media professionals â€Å"to determine the rules, the access and, in some cases, the outcome† (p. 28). To conclude Lordan (2006) states that, if a PRO has faith in his or her profession, in a manner that he or she sees it as something â€Å"where the goal is mutually beneficial relationships between clients and audiences† (p. 9), the trend of interactivity is a concept which could enable the PROs to improve their performance instead of give away their jobs. The perception of losing control about the intended message is related to Van Ruler’s model ‘sales manager’. Van Ruler describes this model as a view which involves ‘synchronizing’ the public opinion with the organization’s opi nion. So, active influence and power are wanted to be on the side of the organization and not as Lordan (2006) states â€Å"a mutually beneficial relationship† (p. 9). Grunig’s approach can also be taken in to account. Grunig (1989) says that PR departments should work as on ‘open system’ in which there is interaction between the client (organization) and the audience. Grunig named this approach the ‘two-way symmetrical’ flow of information and gave presuppositions which highly influences a company’s behavior. Consequently it can be said that even though Lordan claims that ‘interactivity’ could work with a ‘two way symmetrical approach,’ it is quite different in reality. Namely the concept of the ‘sales manager’, the fear of losing control described by Van Ruler, is dominant. Grunig (1993) follows the idea that the ‘two-way communication’ model is quite rare in real PR practice too, by offering several examples from his analysis on international public relations- e. g. in a campaign for Lithuania, a PR, Bernays, used â€Å"many of the techniques of the public information model† as well as the two-way asymmetrical model; also Grunig (1993) mentions that throughout the 20th century many international clients of the US were supported with asymmetrical PR, â€Å" PR firms will stoop to represent the interests of dictatorships†. Grunig (1993) does suggest a possible reason for this use of PR in politics, â€Å"The majority of public relations practitioners who work for international clients enter the business because of experience in journalism, advertising or politics. Because of this background, they devote most of their efforts to media relations and lobbying typically practicing the press agentry, public information or two-way asymmetrical models of public relations†. Conclusion In this essay we went through a movement from general to specific in order to analyze whether or not the discussed PR models are valid in real-life PR practice. We started off with a basic outline of what desirable communication is (according to Stappers and Dervin), and moved on to describe Grunig’s and Van Ruler’s models and how they use communication, as well as what their similarities and differences are. From this section of the essay it can be concluded that the most preferred and ethical models are the symmetrical models, i. . the two-way symmetrical communication model and ‘the intermediary’. Through our analysis of how PR is used in real-life examples, we saw that while various asymmetric methods are used in commercial business and international PR, the ‘perfect’ symmetrical models are not really valid. A reason for this may be that PR practitioners in real-life are not necessarily educated as PR professionals, but rather come from oth er backgrounds, whether it is advertising, journalism or politics (as mentioned by Grunig, 1993). References

Ethnography and ethnographic research report (ethnomusicology) Paper

Ethnography and ethnographic report (ethnomusicology) - Research Paper Example The reflection which is created in society is one which is based on several expressions that are associated with the culture. When looking at the context of rock music, it can be seen that there are specific associations with the trends of the music, as well as how the culture relates to the ideals of the music. The rock genre becomes a reflection of the social and cultural ideologies and identity of an individual. For collective groups, it is this genre that provides a sense of social worth to specific groups and provides an understanding of where one fits in with a specific identity. This piece of field work will examine the aspects of rock music and how it creates an identity for those that fit into a segment of society. The association with rock music is one which is expressed within various groups and interactive areas. The ability to create social worth is directly linked to the expression of rock music and the applications that are within society. Currently, youth have created global structures that create the identity as an institutional structure (Kjeldgaard, 2006). This means that there are several formations of generalized areas where youth meet to show the social worth and identity while moving through structures that don’t have the boundaries of locality. ... se of the online region will show how rock music isn’t about locality among youth, but instead is creating a sense of global worth that is growing within the society. Results of Data The first rock artist which was considered was Dave Matthews, an international musician that continues to perform and release CDs for the youth crowd. A fan base for the band was considered, as well as a forum which was attached to the band. The most popular topics that were on this site included Dave Matthew tickets, an autographed poster by â€Å"Dave and Leroi,† performance discussions and a download of â€Å"Crash Into Me,† one of the most popular songs of the band (MFC, 2011). There was also an interview conducted with one of the top individuals who was interacting on the site, which included questions on why they were interested in the band. The first questions were based on the ability to perform by the band as well as the easy to remember tunes. However, after asking why the tunes could easily be remembered, the individual stated that there was a personal connection made with the themes of the song that related to their life. The second site considered was not based on the popular genres of rock, but instead moved into what is considered underground rock and indie rock. This is produced by artists which don’t have a record contract and which build their fan base through grass roots efforts in their community. The focus of this particular site is to show videos, performances and the live options of the bands so others can connect to them. The network also consists of spreading the name of the indie artists so they can receive assistance in gaining a stronger reputation on a global level (Underground Rock Music, 2011). To find the most relevant indie artists, the social networking